Carnival atmosphere keeps Big Baller Brand in the spotlight

P .T. Barnum, Tex Rickard, Bobby Riggs, Don King, Evel Knievel, Howard Stern, Alice Cooper, Marilyn Manson, Lady Gaga and now LaVar Ball. This is not an exhaustive list by any means — but is representative of the antics and showmanship that attracted media attention and public interest.

There can be little doubt that LaVar Ball is capitalizing on being outrageous, and with many more outlets crying out for content than ever before, he has found an audience with an insatiable appetite and curiosity.…