Going gray: Sports TV viewers skew older

According to a striking study of Nielsen television viewership data of 25 sports, all but one have seen the median age of their TV viewers increase during the past decade.

The study, conducted exclusively for SportsBusiness Journal by Magna Global, looked at live, regular-season game coverage of major sports across both broadcast and cable television in 2000, 2006 and 2016. It showed that while the median age of viewers of most sports, except the WTA, NBA and MLS, is aging faster than the overall…